During the 13 years of fierce competition in the LED lighting industry, Mr. Xia, a distributor of Beijing Mibang, explained what long termism is with a set of numbers: 60+cooperative design companies, 70+chain brand service cases, and 100% focus on cooperation with Mibang Lighting. Behind this transcript is a microcosm of the transformation in the lighting industry.

Choice: Anchoring Value in the Transformation Trend

In 2012, Mr. Xia chose to join MiBang due to its core concept of "excellent quality and ultra-high cost-effectiveness". From the initial stage of building the store image to the later stage of expanding the engineering channels, the headquarters fully empowered him. Nowadays, the store has served more than 60 design companies and 70 chain brands, winning market reputation with commercial lighting solutions.

Breakthrough: Crossing the Industry Cycle with Services

In the face of the sluggish building materials market in recent years, Mr. Xia believes that "striving for excellence in service" is the key competitiveness. The team continues to upgrade their expertise in lighting, optimize store displays, and deeply cultivate home decoration and engineering channels through online and offline linkage. He emphasized that "customer demands are changing, but MiBang's service craftsmanship remains unchanged." This resilience has allowed MiBang Lighting's Beijing store to grow against the trend in the cold winter of building materials, resulting in an average annual increase of 12% in store orders.

Symbiosis: Building a Light Environment Ecology with Brands

In Mr. Xia's view, the relationship between distributors and brands is upgrading from "supply chain cooperation" to "value co creation partners". Standing at a new starting point, Mr. Xia will continue to closely follow the pace of MiBang headquarters and lead the team to tackle private domain traffic operations. To let more users know that good lighting is the fourth wall of space. "This may be the best footnote to MiBang's" Boundless Light "concept.

From commercial spaces to home environments, MiBang has always been committed to using professional optics to accurately convey emotions and values with every beam of light. We sincerely invite more partners to join us in moving forward and creating a better future together.